How does a business listen to its customers? Is it through the customer service department? Call center operations? This is an interesting article about how businesses can incorporate Twitter as a web 2.0 tool. I had discussed in an earlier post about the benefits of Twitter to enhance friendships, but this post will be about using Twitter to enhance business to customer relationships.
Chris Brogan has listed fifty uses of using Twitter for businesses. It is quite the insightful read. Mostly, it is used for connecting business to its customers through its interests, its insights, customer service and customer opinions.