Tag Archives: ethics

Ethics of Neuroenhancers

In some professions as well as in many schools, people are turning to using Adderall and Provigil pills in order to be competitive.   This becomes a moral and ethics issue.  Is it acceptable that students and society are turning to pills to improve performance? What is that saying about our society as a whole?

In April’s New Yorker magazine article, it mentioned that some drugs that are used to treat ADHD such as Ritalin, are being used as cognitive enhancers.  These pills are being taken by people in highly competitive environments such as colleges and highly competitive and high-pressure professions such as Management Consulting.

I have a friend who is currently in law school, which is a highly competitive environment because students are vying for the top 10% of their class.  She has told me that it is quite common for students to use Adderall and Ritalin.  She says people would combine these with energy drinks for-all nighters or to improve their concentration.  Since it is such a common practice, pills readily available either through buying these pills from other students or by diagnosing oneself as having ADHD.

This is a quote from one of the students who takes Adderall:

One of the most impressive features of being a student is how aware you are of a twenty-four-hour work cycle. When you conceive of what you have to do for school, it’s not in terms of nine to five but in terms of what you can physically do in a week while still achieving a variety of goals in a variety of realms—social, romantic, sexual, extracurricular, résumé-building, academic commitments.”

Since these pills are a common place, aren’t users afraid of side-effects?  Many students know other students who in their childhood took those drugs, and were diagnosed with ADHD, this minimizes the fear.

The market for neuroenhancers is staggering.  From students to working professionals to aging people who do not want to lose their memory to small children, so they can be placed in the best schools.  Sales of Provigil, a stimulant, known generically as modafinil used to treat narcolepsy, had increased tremendously from $196 million in 2002 to $980 million in 2008.

The New Yorker magazine gave an example of a professional poker player who uses both Provigil and Adderall to stay focussed for fourteen hours at a time for several days.

In 2002, there was a study done at Cambridge University.  60 young male volunteers were split into two groups:  one took placebos before performing some cognitive tests, and the others took modafinil. The test results showed that the subjects that took modafinil excelled in the cognitive tasks.

If one took these pills, then it would give one a competitive advantage over those who do not take these pills.  An argument from the article was taking these pills would extend work productivity, and help people’s memory as they age.  Another point was if other countries were permitting the use of those drugs, wouldn’t this put our country at a disadvantage?

I feel that taking an artificial pill as a neuroenhancer is a poor idea, it is because these pills contain Dopamine, which can lead to the addictions.  I do not want to live in a society where to survive daily, a pill needs to be taken.  If one’s country cannot compete in a given area, then change focus and innovate.  There are many potential areas to be developed.  On the other hand, if a student at school takes these pills, it puts the other students at a disadvantage.  Perhaps if it is so wide-spread, maybe drug testing maybe needed.

I want to know what you think.  Do you think it is ethical to rely on these pills in order for one to compete at school or at work?  Do you think companies that capitalize on this latent demand are ethical?


Can entertainers sell out to marketers?

Is it possible that musical artists get paid to drop advertisers’ names in their song lyrics?  Well, according to this article from Wired.com, it is possible.  There are numerous instances of songs that name-drop brands. For example, Black Eyed Peas has a song called “My Humps” and Fergie, the lead singer, mentions the brands, “Dolce and Gabana,” “Fendi,” and “Donna Karan.”

 The agency that is promoting this is also involved with product placement in music videos, which is quite common.  Like music videos, in movies, product placement is quite rampant.  For example, in the movie “Castaway”, starring Tom Hanks there were numerous mentions of Fed-Ex.

As the possibilities of media placement increase, advertisers/marketers feel the need to venture into a new medium.  I feel there is a balance that borders between awareness and intrusiveness.  Consumers are bombarded on a daily basis with numerous ads from numerous mediums.  In my opinion, inserting brands into song lyrics or in movie scripts is quite intrusive.  Although it is not nearly as horrible as subjecting school children to advertising in schools.  Often people that enjoy a certain movie or song, may remember the lyrics or a particular line, and I feel that brand dropping is rather irritating in those instances.  For product placement in movies or music videos, it is becoming the norm.  However, again, there needs to be a delicate balance in showing the product.

What do you all think?  Where should the line be drawn?  Is placing brand names in songs or even movie scripts intrusive?