Tag Archives: Apple

What if Apple and Google teamed up?



Wouldn’t be great if you could use any computer anywhere in the world, and still have access to all your files and software applications?  The author, Nicholas Carr, believes that this is inevitable.  A strategic partnership between Apple and Google can make this into a reality.  Both Apple and Google are well-known for user-centric design.  Apple is masterful at front-end applications – graphic user interface and external design.  Google is a perfect partner for the back-end with its vast data centers, contextually-relevant ads and web-based applications. 



Apple could design PCs that merely consists of the CPU, LCD screen and a flash drive.  These PCs would be inexpensive and highly energy efficient because of its simplicity in design.  The hard drive and software applications would be available on the internet with Google providing the space and web applications.





In addition to its simplicity of design, which results in less moving parts, this would make this PC more reliable. It would be immune to viruses because the software and its storage centers are located on data centers on the internet.  Apple would generate revenue from these units through economies of scale.  Google would have contextually-relevant ads embedded with its applications.


Are brands identified by their interface?


An interesting analogy is shown in this article that brands equate to an interface and vice-versa. The author uses an example of a big mac for McDonald’s and the iPod for Apple.  It seems that most products and to an extent services have a certain interface that is unique to the brand.  This is how people associate themselves and experience the brand.  Successful brands therefore, possess one or a combination of the following attributes: superior user interfaces (designs), strong brand identity, and strong functionality