I had argued how TV advertising is increasingly becoming irrelevant. Due to content-on-demand as well as the emergence of mobile technology, TV will soon become part of the oblivion, or will it? Is TV really going to the wayside? Two weeks ago, I attended a PSFK Good Ideas Salon in Toronto. There was a panel discussion about TV, Social Media and the future of various forms of media.
One of the panelists had an interesting perspective. As much as TV can be dismissed, it is still a popular medium. Case in point was the recent viral video success of Susan Boyle, which was made possible due to her exposure to an existing popular platform. This article summarizes one of the panelist’s position clearly; metaphorically, TV as a medium becomes part of the chicken and the egg argument. One cannot exist without the presence of the other and vice-versa. In fact, in the case of Susan Boyle, the Britain’s got Talent TV show became more popular as a result of her viral videos online.