For the last few months, I have been trying to learn as much as possible about Account Planning and anything subjects to do with advertising. For more on it read here. I have made a ten minute video summarizing and synthesizing all the materials I have been reading. Unfortunately, ten minutes is not much time to discuss everything I have learned. This is only an brief overview of the ideas I have researched. Depending on the demand, I may or may not release additional videos on what I have learned.
If you are curious, check it out:
My presentation without audio.