Go out there and manage your brand!

Yesterday, I attended a networking event.  The main lesson from this event was to pursue your passions, be excellent at it, and be full of energy and tie this with your strengths and be able to use this to help others. This lesson can be applied to an individual who is interested in building their personal brand, or to a business that is interested in developing their brand.  I came across this motivational talk by Gary Vaynerchuk some time ago.  I think he has a great message of pursuing your passions and stop doing things that you do not enjoy.  If you for even a second do not believe in what you are doing, get out, now.  He said “Look at yourself in the mirror and ask what do you want to do for the rest of your life, and pursue that.”  With these passions and patience, one can find a way to monetize it.

It is extremely important to build brand equity in yourself and in your business, too.  Finding methods to leverage one’s brand equity can be accomplished through a variety of social networks such as Facebook, Jaiku, LinkedIn, MySpace, Technorati, Twitter, etc.  Whenever, there is a social utility out there, take advantage of it.  You can be accessible anyhow, anywhere, anytime and as often as you can. Interactivity with customers is extremely important.  Building personal and company brand equity can be accomplished through conversation amongst the web users and spreading this message around.

The essence of this talk is that there is no substitute for hard work.  When people are coasting, that is the opportune time to work diligently to surpass the competition.  Gary at one point responded to 700 to 1000 emails a day, as a trailblazer in leveraging social networks (e.g. Facebook, Twitter, MySpace, etc.) to interact with customers.  Listening to customers is effective, but caring about them is much better.  Reading customers concerns, suggestions, ideas is listening, but responding to emails, interacting with customers through social media is caring about them.  Legacy is greater than currency.  Whatever output occurs, ensure it upholds one’s legacy.  This solidifies either one’s personal brand or business brand, and it will enable future positive returns on investment.  The best way to succeed is to be transparent, and your legacy is all you have.

I have written about the importance of social media in business here and here.  As individuals and businesses are increasingly using these tools, it is imperative to be apart of this.  Adapt or be left behind.  I agree with Gary’s assertions that passion, hard work, patience are keys to success.  The lessons from this inspirational talk were very similar to the networking workshop I had attended yesterday.

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