Is it possible that musical artists get paid to drop advertisers’ names in their song lyrics? Well, according to this article from Wired.com, it is possible. There are numerous instances of songs that name-drop brands. For example, Black Eyed Peas has a song called “My Humps” and Fergie, the lead singer, mentions the brands, “Dolce and Gabana,” “Fendi,” and “Donna Karan.”
The agency that is promoting this is also involved with product placement in music videos, which is quite common. Like music videos, in movies, product placement is quite rampant. For example, in the movie “Castaway”, starring Tom Hanks there were numerous mentions of Fed-Ex.
As the possibilities of media placement increase, advertisers/marketers feel the need to venture into a new medium. I feel there is a balance that borders between awareness and intrusiveness. Consumers are bombarded on a daily basis with numerous ads from numerous mediums. In my opinion, inserting brands into song lyrics or in movie scripts is quite intrusive. Although it is not nearly as horrible as subjecting school children to advertising in schools. Often people that enjoy a certain movie or song, may remember the lyrics or a particular line, and I feel that brand dropping is rather irritating in those instances. For product placement in movies or music videos, it is becoming the norm. However, again, there needs to be a delicate balance in showing the product.
What do you all think? Where should the line be drawn? Is placing brand names in songs or even movie scripts intrusive?