Can some of the ideas behind the development of the open source internet browser called Google Chrome be applied to a business model change?
The author of this article, Umair Haque, believes that Google Chrome has several benefits:
One, it is a shared resource that can yield sustainable growth. It is shared because it was a development of the open source community, and can yield sustainable growth because this open source software incentivizes potential developers for greater quality, productivity, and innovation.
Two, it completely mixes up the existing business model. The chrome software and other Google apps have the ability to attract more contextually relevant ads to consumers.
Three, Google Chrome is about “edge competencies” not “core”, “edge” meaning where competencies are shared with others (the users). The more Chrome is remixed, hacked and tweaked, the less Google needs to invest in that software. It is leveraging its shared resources to create new markets.
The author states how the development and in the future, the adaptation and the usage of Chrome is an example of asymmetrical competition. By shifting from “core” to “edge” competencies, a firm can face assymetrical resources, but can be overturned by utilizing that business model change. In other words, one does not need to spend billions of dollars in R&D, but rather utilize many bright people to do so (users).