An entertaining and thought-provoking read, the author, Gerry Moira, chairman of Euro RSCG London, observed advertising for luxury items tend to be rather crass and idiotic. The ads attempt to appeal to the luxury lifestyle, but contain little or no substance. The author believes that the luxury market will experience a correction, where the consumer becomes even more discerning. Advertising without any substance just won’t cut it.
What are your thoughts on this?