Are brands identified by their interface?


An interesting analogy is shown in this article that brands equate to an interface and vice-versa. The author uses an example of a big mac for McDonald’s and the iPod for Apple.  It seems that most products and to an extent services have a certain interface that is unique to the brand.  This is how people associate themselves and experience the brand.  Successful brands therefore, possess one or a combination of the following attributes: superior user interfaces (designs), strong brand identity, and strong functionality


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