Traditional Ad Agencies vs Digital Ad Agencies

This link is an amusing rant about the common conflicts between the Traditional ad agency and agencies that deal with digital content.  It touches upon ideological differences that cause differences in processes and thinking.  In many situations, both digital and traditional agencies need to work together on advertising campaigns. 

 

Some highlights include: digital agencies that claim that traditional agencies are not adept at social media, viral marketing, and interactive web pages; traditional agencies claim that digital agencies are mediocre in brand development, storytelling, and are not aware of the big picture.

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