This blog post summarized a very insightful presentation made by Jonathan Rosenberg, SVP of Product Management and Marketing at Google. He discussed sixteen principles, some of them go against mainstream thinking. He mentioned that there were three books which he based the sixteen principles.
3) “The Wisdom of Crowds” by James Surowiecki. This book discusses how under certain conditions and environments, a crowd can actually be smarter than the smartest people in that group.
The presentation was quite thought-provoking, which makes people question the traditional manner of thinking.