Innovation at Google

This blog post summarized a very insightful presentation made by Jonathan Rosenberg, SVP of Product Management and Marketing at Google.  He discussed sixteen principles, some of them go against mainstream thinking.  He mentioned that there were three books which he based the sixteen principles. 

1) “The Long Tail” by Chris Anderson.  The theory was discussed at length in this previous post 

2) “Wikinomics” by Don Tapscott.  Some of the main themes regarding open innovation can be found in this previous post

3) “The Wisdom of Crowds” by James Surowiecki.  This book discusses how under certain conditions and environments, a crowd can actually be smarter than the smartest people in that group. 

The presentation was quite thought-provoking, which makes people question the traditional manner of thinking.


2 responses to “Innovation at Google

  1. Its really a great innovation and Thanks for introducing these books ..but I have desire to read those 16 principles.




  2. Businesses are increasingly looking for “designers” whom are able to examine issues through the lens of the consumer, and are implementing their business models around this. Although some of the sixteen principles discussed were “common sense,” many others were eye-opening.
    Those principles need to be utilized in more businesses, it is not enough to acknowledge them, but these need to be acted upon. Creativity and innovation is what is increasingly driving businesses today and those sixteen principles will help facilitate the current business model change.

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