What are some new trends in advertising?

The above link is an interview with Kevin Roberts, the CEO of Saatchi and Saatchi and developer of Lovemarks.  http://www.lovemarks.com/
 
The idea behind lovemarks is to understand how brands become inspirational and at the same time foster loyalty and are embraced passionately.  
 
He discusses what he sees as the future of marketing. He feels that brands need to be more empathetic to consumer’s needs. As well as being authentic in the consumer’s eyes.  
 
In the past, the brands had a large share of power.  Then it changed to the retailers such as Wal Mart with the advent of private labels.  Now, it is the consumers have the power with the popularity of social networking websites and blogs.  Both the clients and ad agencies need to transform from being brand/service centric to consumer-centric. 
What do you all think of his ideas of the future?
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One response to “What are some new trends in advertising?

  1. Prof. Bhagwat S. Goyal

    A fantastic presentation of the power, value and emotional appeal of lovemarks, a definite advance over the concept of branding.If a product can hold a consumer’s loyalty by prying into his sense of mystery, sensuality and intimacy, it has done more than its job.Kudos to Kevin for his style, panache and brilliance!

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