The above link is an interview with Kevin Roberts, the CEO of Saatchi and Saatchi and developer of Lovemarks. http://www.lovemarks.com/
The idea behind lovemarks is to understand how brands become inspirational and at the same time foster loyalty and are embraced passionately.
He discusses what he sees as the future of marketing. He feels that brands need to be more empathetic to consumer’s needs. As well as being authentic in the consumer’s eyes.
In the past, the brands had a large share of power. Then it changed to the retailers such as Wal Mart with the advent of private labels. Now, it is the consumers have the power with the popularity of social networking websites and blogs. Both the clients and ad agencies need to transform from being brand/service centric to consumer-centric.
What do you all think of his ideas of the future?