Ideas make the world go round

Entries from March 2009

Death of Newspapers

March 31, 2009 · Leave a Comment

As many large newspaper operations are being shut down or on the brink of bankruptcy, as evidenced by the closing of the Seattle Post-Intelligencer and its conversion to online formating, and the closing of Rocky Mountain News of Denver.  The Los Angeles Times and Chicago Tribune are in bankruptcy.  The New York Times has to mortgage their office building.  What is happening to these great newspapers?

This article makes a point that perhaps it is due to the cutbacks in news resources such as the closing of foreign bureaus as well as some of their investigative operations due to consolidation of major dailies and news organizations, and from the emphasis of short term profits over substance.   The article even poses whether the death of journalism is near?  Twenty years ago, there was much more competition between news organizations.  Are commentators becoming the new news sources for people? Has news entertainment taken over journalistic integrity?

Today they do almost no investigation into where the trillions of public dollars being spent by the Federal Reserve and Treasury are going but spare not a moment to update us on the “Octomom.” They trade in trivia and reduce everything to spin, even matters of life and death.

The article goes on and states that journalism is a public good, and therefore there must be multiple views and that state censorship needs to be prohibited.  Since journalism is a public good, it has social benefits greater than that of merely the transaction between the buyer and seller, but that of an obligation to the public for journalistic integrity.  So, what is the solution?  The article suggests the use of subsidies to involve more people in journalism and encourage more grassroots journalism like public and municipal journalism.

However, in this other article, it discusses how there are alternatives that can be more attractive than newsprint.  For example, the Economist adds more value to its brand by charging for its podcasts.  In addition to non-traditional forms of media, the democratization of supply of news sources as evidenced from news aggregators such as google news, makes it easier to receive multiple sources of news.  As discussed in an earlier posting, the economy of free is prevalent, as it is aided by the long tail.

Here is another article from the New York Times, this opinion piece states that most of what we care about our local experience is in the long tail, much of the city section in local newspapers do not appeal to mass audience.  By far, the biggest drawback to local newspapers would be the timeliness of updates of reports.  With tools such as twitter, people can get real-time updates of any event around the world.  People can turn to blogs for localized reports.  The article continues to opine that as the print medium is dying, newspapers should embrace the digital one and adapt to it.

I think it is a combination of the timeliness, content on demand as well as the lack of substance is partly to blame for the death of newspapers.  Also, I find that many newspapers do not offer enough perspectives on issues.  Therefore, I subscribe to Google News and I use Google Reader to receive most of my daily news, and from these news aggregators, I enjoy multiple perspectives on issues.  I think if short term profits are cast aside for long-term journalistic integrity such as more investigative journalism, the printed versions of weekly magazines or perhaps weekly newspapers and the non-traditional media like podcasts of those publications can be sold successfully.  As for newspaper dailies, I think digital is the way of the future.

Categories: business model · observations
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Empathy and Communications

March 25, 2009 · 1 Comment

I came across a very interesting presentation done by a prominent Account Planner, Leland Maschmeyer.  He had made a speech at Princeton University about the importance of empathy in communication.  His presentation discusses how the communication has been getting easier between people, yet at the same time, there is an increase in anomie.  So how can this contradictory juxtaposition occur?  From the beginning of time, face to face conversation and being apart of a community was how people bond with each other.  Today, with the internet, people become focused on communicating and being with like-minded people.  This silo-like approach, can result in groupthink.  It also creates factions within communities.

Mr. Maschmeyer, talked about Relational Art.  Traditional Art is about creating what the artist is trying to express, whereas, Relational Art is about the artist creating conditions where people interact with each other as a result of objects or places   For example, artists that make living spaces where people can interact with each other.

In the end, relational art makes people more aware of their surroundings and enable them to empathize more with others around them.  Empathy knocks down silos and creates harmony and understanding as well as respect for other people’s viewpoints.  In fact, with a greater number of viewpoints, it makes decision making and problem solving so much richer.

A relevant example of a lack of empathy for communications would be the political wrangling on Capitol Hill.   The lack of consensus between parties and even within parties for an economic recovery plan as well as the partisan smears is detrimental to the people.

Categories: presentations
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Communities of Practice

March 23, 2009 · Leave a Comment

The last book I read was called “Communities of Practice,” it was quite compelling because it discussed how people learn in informal groups that are bound by a common set of ideals or goals.  It was remarkable because much of education today is driven by somewhat rigid and formal processes that take place.  An example of a Community of Practice (CoP) would be a group of runners.   Many runners run by themselves or perhaps with friends or family.  However, in stores such as The Running Room, they have set up clubs where strangers are bound together by a common sense of purpose.  What is of interest to anthropologists, psychologists and sociologists are the cultures, individual psychology and group dynamics that takes place. This CoP, lets strangers learn from each other through participation and reification (gathering of artifacts and making concrete sense of them).  The imagination and engagement that is formed by this group is all bound by a sense of alignment.  Bonding takes place as does camaraderie, members lend each other support as well.

So what does this have to do with branding?  Everyday, people are inundated with messages from advertisers that equate to noise.  I mean how many times have you been annoyed by irrelevant messages?  I would suspect quite a bit.  Now, with the formation of CoP, companies can appeal to people’s tendencies to want to belong in a community and a group.  Also, by the immersion and interaction amongst the members of community, only create a richer experience for them.  The brand is able to help people realize their goals.  Example could be The Dove Campaign for Beauty.  This became a resource center for women, where they can support each other and help educate other women about accepting their beauty.  The Nike world run is another example of a CoP.   Leading up to the run, participants are able to train together with other members by tracking their times as well as coordinating schedules.  The online forum truly acted as a support mechanism, where members are able to participate and reify their experiences through engagement, imagination and all bound by alignment.

Can you think of other examples of CoPs?

Categories: theories
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